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Change the way you clean with the power of pineapple

We have simple formulations with non-irritating, natural ingredients. You won't find any petrochemicals, phthalates or SLS here. Just natural essential oils because nature always does it best.

Ideal for sensitive and eczema-prone skin

No nasty chemicals

No artificial fragrances or colors

Biodegradable and cruelty-free

Why try Simply Pineapple?

Safe for all the family, even babies and sensitive skin

Do regular cleaning products irritate your skin? We can relate! Simply Pineapple’s formulations have been carefully created to be non-toxic, excluding all the harmful ingredients that are known to cause unpleasant reactions. Our range will leave your skin clean, calm and soft - and is safe for even the tiniest humans.

Powerful pineapple enzyme cleans effectively but gently

Simply Pineapple’s hero ingredient is a dirt-busting enzyme that forms naturally when pineapple waste ferments with water and sugar. This enzyme breaks down dirt, grease, stains and odors into smaller particles. These are easier for our sidekick ingredients to eliminate effectively.

Made from waste from the pineapple industry

Did you know that over 50% of a pineapple is wasted in the fruit processing industry? Simply Pineapple rescues these offcuts before they’re dumped in landfill, repurposing them to create natural cleaning products. And because our fermentation process requires only sugar and water, the small amount of waste at the end of our production process is used as a natural, safe fertilizer by nearby farms.

Simple formulations, natural ingredients, 100% transparency

You deserve to know exactly what’s in the products you’re buying - but sometimes long lists of ingredients are unintelligible. Our minimalist formulas only include what’s really necessary. And we help you make informed decisions by labelling our ingredients clearly, in plain language. 99.7% of our ingredients are locally and naturally sourced.

How it’s made

  1. Pineapple production companies waste 50% of the fruit

  2. BEFORE: Fruit waste dumped in landfills creates methane and bad smells

  3. NOW: Pineapple offcuts collected and brought to our facility and washed

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  1. Fermented for 3 months with water and sugar to create our pineapple enzyme

  2. Pineapple enzyme liquid filtered and other natural ingredients added. Remaining waste used as fertilizer

  3. Bottling, packaging and delivery